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Did you know that 80% of your website visitors find you through search engines such as Google? Optimizing your website or webshop for search engines is the best way to quickly generate more traffic. If you use this correctly, it will ensure, among other things, a higher position in Google, structurally better findability and you will be seen as reliable.

You can only achieve good search engine optimization by continuously working on it. That takes a lot of time and you need professional knowledge. Fortunately, there are agencies that can take this off your hands and carry it out better. E-Expansion has the right specialist knowledge to handle this for you. But what are the benefits of outsourcing SEO? What can we do for you? And how do our experts work?

What exactly is SEO?

Search engine optimization is the translation of the English term 'Search Engine Optimization' and is abbreviated as 'SEO'. It involves optimizing a website to help it rank higher on Google in the organic search results.

After SEO, advertising with Google AdWords is the largest source of traffic to a website or webshop. Together they provide on average 80% of the traffic on a website.

It is often thought that you need to have enormous amounts of money immediately available, but that depends enormously on the strategy you want to use. In addition, media purchasing is very important, knowledge of the market is crucial to close the best deals. If you commit to multiple advertisements, the discounts increase rapidly.

Search engine optimization or search engine advertising?

Search engine marketing is the term for search engine optimization and search engine advertising. We would like to explain the difference between search engine optimization and search engine advertising:

Search engine optimization (SEO)

With this you try to get higher in Google by making adjustments to your website or webshop. This includes improving or adding text, improving the website structure, link building and technical improvements. Search engine optimization is also called Search Engine Optimization or SEO. If you want to know what the SEO status of your website is now, you can take advantage of a free SEO check.

Search engine advertising with Google AdWords (Google Ads)

You advertise your website or webshop and appear in the paid search results. You pay per click. The advertising platform Google AdWords has recently been called Google Ads.

Watch your competitor!

The number of companies that are consciously optimizing their website or webshop is still increasing sharply. Not only the number of websites, but also the level of search engine optimization is increasing. Websites and web shops that do not invest in SEO will eventually decline or even disappear from the search results.

Research has shown that the visibility of a website decreases drastically if it is not on the first page in Google. Companies with a high position are seen by visitors as 'top brands' that they subconsciously associate with quality and professionalism. Search engine optimization Google, in order to get higher in Google, is becoming increasingly important.

SEO Is sustainable improvement. What are the advantages?

Good SEO leads to a structural improvement in the findability of your website and webshop in search engines such as Google, Bing and Yahoo. But, there are more advantages:


  • A high position ensures that you are shown more often in the search results for relevant searches
  • Higher rankings in Google mean more clicks to your site
  • More unpaid website and webshop visitors
  • You are perceived as a reliable webshop or website
  • SEO makes the website structure clearer for search engines and visitors
  • Adding texts yourself has a major impact on your online findability

Busy with SEO and website optimization? Stay alert!

There is a lot of information available about search engine optimization and website optimization. A search query in Google such as 'SEO', 'search engine optimization' and 'website optimization' results in more than 1 million search results. This enormous amount of information and SEO tips shows that:

Stay alert

  • De regels voor zoekmachine optimalisatie constant veranderen
  • 'WRONG' search engine optimization is punished
  • The search engine results are affected by every change to a website or web shop
  • Your website's ranking on Google is determined by an algorithm that is updated regularly
  • It is not just important for website builders to use SEO
  • Local search engine optimization is more important than ever

Want to rank high in Google search results

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